More enquiries isn’t really the goal. You want the ones with the budget, the ones who value the work, the ones you’d happily take again.

When a site tries to suit everybody, it pulls in everybody. Price shoppers, jobs just outside what you do, calls that go nowhere. All of that comes out of the same week as the good work.

Say plainly who you’re for and what you’re best at, and the wrong ones tend to sort themselves out before they call. The right ones feel like you were talking to them.