The three questions

Somebody in Wakefield finds you on a phone. Before they do anything else they want to know what you do, whether you cover them, and whether you can be trusted. If your site answers those three in the first few seconds, you are in the running. If it does not, nothing else on the page matters.

Most sites fail on the second one. They never say plainly which areas they serve, so the visitor has to guess, and guessing usually means leaving.

What that looks like in practice

At the top of the page, say what you do in the words a customer would use. Not your industry term, theirs. Then name the area. Wakefield, Ossett, Horbury, Pontefract if that is true for you.

Then proof, close to where the decision happens. Recent jobs, real reviews, a photo of actual work rather than a stock image of a handshake.

One next step per page

Call, message, or book. Pick one and make it obvious. Sites offering four equal options get fewer enquiries than sites offering one.

Getting found around Wakefield

Your Google Business Profile does a lot of this work. Claimed, complete, correct category, real photos, reviews arriving steadily. Then your site backs it up by mentioning the same places and services.

This groundwork beats a redesign nine times out of ten. It is also cheaper, which is why I raise it first.

Where to start

Look at your own site on your phone, in daylight, as if you had never seen it. Time how long it takes to answer the three questions. That tells you what to fix.