THE PROCESS
A website is a system, not a picture. I don’t start with how it looks. I start with what it’s failing to do.
DIAGNOSIS BEFORE DESIGN
- STAGE 01 - THE CALL
It starts with a conversation, not a quote. Where is the business going, what should the site be doing for it, and what would a good outcome actually measure? Twenty minutes, no slides.
- STAGE 02 - THE EXAM
I go through everything the company has: site, funnel, content, admin. The problem is rarely that the design looks old. It’s usually the system underneath: content that’s hard to change, pages that don’t connect, effort going where nothing converts.
- STAGE 03 - THE PLAN
Before anything gets built, you get a written plan: what’s being made, how the content system is structured, what each piece is for, and how we’ll know it worked. Fixed scope. No mystery.
- STAGE 04 - THE BUILD
The build itself: a design system and a content engine working as one machine. Add a project and the site updates itself. You watch it come together live. No big reveal, no surprises.
- STAGE 05 - THE HANDOVER
Handover is part of the treatment. Whoever looks after it can run the whole thing: new pages, new content, no developer on retainer. And if something needs adjusting, I’m still here.
A system the company owns and can keep editing /
Content that publishes itself into the design /
Results measured against goals set on day one /
How long does it take?
How much does it cost?
Do I need to know Framer?
I already have a website. Is that a problem?
Can you just make it look better?
What happens after launch?
READY WHEN YOU ARE
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