How a bad website job usually goes

A quick quote. A bit of back and forth over colours. The site goes live. It looks alright. Then nothing much happens.

When you ask why, the answer is ads. Or social media. The site itself never got asked to do a job.

What that actually costs

The invoice is the obvious bit. The worse bit is the year you spend thinking websites do not work for a business like yours. Meanwhile a plainer site with clearer wording takes the calls.

There is a middle version too. The site half works, so you never quite replace it. That is the expensive one.

Questions worth asking

What do they want to know before they quote? If the answer is page count and a colour, keep looking. You want someone asking where the work comes from, which jobs you want more of, and who the site is for.

Can you edit it afterwards? A phone number, a price, a new photo. Those should not need a ticket.

Who owns the domain and the site? You should.

If you serve Huddersfield and not Manchester, the site should say so. Local search is not a buzzword. It is whether people nearby can find you.