LOCAL SEO
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Yorkshire
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3 min
Your Google Business Profile Is Doing More Work Than Your Website
On a phone, a lot of people never reach the site. They ring whoever looks real in that little map box.
Where people actually see you
Someone searches on a phone. They get a map, three businesses, hours, a rating, and a call button. A lot of them never open a website. They ring whoever looks credible in that box.
For a local business that profile is the shop window. The website is the room behind it. Both need to do a job.
What a neglected profile costs
Calls you never hear about. There is no report for it. The enquiry just goes to whoever filled theirs in. Fixing it is free. It costs an afternoon.
Get these right
The main category. Real photos, updated now and then. Hours that are actually true. Services in plain language. A description that reads like a person wrote it. Reviews arriving steadily, with replies.
Then make the website say the same things about the same places. When the profile and the site agree, both work harder. When they contradict each other, neither does.
If the site looks alright and the work is still not coming in
That is usually the words and the layout, not a new colour scheme. A short call is enough to see which.