GETTING RESULTS
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Worldwide
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3 min
How to Write the Words for Your Own Website
The words you say to a customer are nearly always better than the words you type when you try to sound professional.
Stop trying to sound like a website
Sit down to write and it is easy to go stiff. Passionate about delivering quality. That sentence could belong to anyone, and it does not get a single enquiry.
Say it out loud instead. Two minutes, explaining what you do to someone who has never heard of it. Write that down. That is the first draft.
Put it in an order people can follow
What you do. Who it is for. Where. Why someone should trust it. What happens if they get in touch. Most sites have all of that, in the wrong order, with the useful bit at the bottom.
Short sentences. One idea each. Cut anything a competitor could copy and paste. Read it aloud. If you wince, delete it.
Finish the page
Tell people what to do next, and what happens when they do. Ring this number. You will speak to a person. That line does more than a page of adjectives.
If it still feels stiff, the notes are still useful. Editing someone who knows the work is quick. Inventing it from nothing is not.
Your Leeds Website Looks Fine and Still Brings In Nothing
Looking good is one thing. Bringing in business is another. Here is what usually sits in between.
Website Redesign or Start Again?
Sometimes the words at the top of three pages fix it. Sometimes the whole thing is fighting you.
Small Business Website Checklist
Open the site on a phone. Work down the list. A new colour scheme will not cover the gaps.
If the site looks alright and the work is still not coming in
That is usually the words and the layout, not a new colour scheme. A short call is enough to see which.