GETTING RESULTS
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Leeds
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3 min
Your Leeds Website Looks Fine and Still Brings In Nothing
Looking good is one thing. Bringing in business is another. Here is what usually sits in between.
Looking good is not the job
A site can be tidy, modern, nicely photographed, and still produce nothing. Looking good is one thing. Bringing in business is another.
Most of the time the site talks about the company. The person landing on it has a problem. If the first thing they read is a history paragraph, they leave.
What it costs in a city like Leeds
You are not the only one they found. If your site is vague, they try the next one. If you are running ads, you are paying for that exit.
Then it is easy to decide that websites do not work in your line of work. Often they do. The site just never asked for the work.
Fix the top of the page first
Say what you do, who it is for, and where. In words a person would actually use. Put proof near the bit where they decide. A phone number they cannot miss. One next step, not four.
You do not always need a new site. Sometimes the top of three pages is the whole job. Find that out before you spend on a rebuild.
Website Redesign or Start Again?
Sometimes the words at the top of three pages fix it. Sometimes the whole thing is fighting you.
Small Business Website Checklist
Open the site on a phone. Work down the list. A new colour scheme will not cover the gaps.
How to Write the Words for Your Own Website
The words you say to a customer are nearly always better than the words you type when you try to sound professional.
If the site looks alright and the work is still not coming in
That is usually the words and the layout, not a new colour scheme. A short call is enough to see which.