GETTING RESULTS
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Yorkshire
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4 min
Small Business Website Checklist
Open the site on a phone. Work down the list. A new colour scheme will not cover the gaps.
On a phone, not on a desktop
Open your own site on your phone. If you cannot tick these, a new colour will not help.
Can someone tell what you do in a few seconds? Who it is for? Where you work? Is there one obvious next step, not four?
Does it look like the company
Real photos of the work, not stock. Some proof you are real. Reviews near the bit where someone decides. A phone number they do not have to hunt for.
First impressions matter. If the site looks cheaper than the work, people assume the work is too.
Can you run it
Does it load on mobile data? Do the forms still work? Can you change a sentence without breaking the page?
Is the Google profile claimed, complete, and saying the same things as the site?
Do not try to fix everything in a week. Start with the top of the homepage, a visible way to get in touch, and the Google profile. Then watch enquiries for a couple of months. Without a number you are guessing.
Your Leeds Website Looks Fine and Still Brings In Nothing
Looking good is one thing. Bringing in business is another. Here is what usually sits in between.
Website Redesign or Start Again?
Sometimes the words at the top of three pages fix it. Sometimes the whole thing is fighting you.
How to Write the Words for Your Own Website
The words you say to a customer are nearly always better than the words you type when you try to sound professional.
If the site looks alright and the work is still not coming in
That is usually the words and the layout, not a new colour scheme. A short call is enough to see which.