Notes on websites that actually bring in work

A proper business site is weeks, not days. The delay is almost never the build. It is waiting on words and photos.

The useful question is not which platform is fashionable. It is which one you can still edit in a year.

They tap the link, nothing happens, they go back. You never see them in any report.

On a phone, local search is a map and three businesses. If you are not in those three, most people never scroll.

A shop you do not need is expensive to build and worse to run. Most companies need a site that starts a conversation.

The words you say to a customer are nearly always better than the words you type when you try to sound professional.

Most small business sites need design and wording, not custom software. Picking wrong is how the budget disappears.

A few awkward questions now are cheaper than a site you cannot edit, do not own, and that brings in nothing.

On a phone, a lot of people never reach the site. They ring whoever looks real in that little map box.

Looking good is one thing. Bringing in business is another. Here is what usually sits in between.

You do not need a blog. You might need a few pages that answer the questions people already ask.

Open the site on a phone. Work down the list. A new colour scheme will not cover the gaps.